Hi! My name is Sofia and I can help you with all things recruitment.
“There must be a better way” is a constant thought in my head. Be it when helping a client, working on my own stuff or in my personal life.
I make things happen, and I love making a difference. No matter if it’s by freeing up time through automation, making things more efficient by new improved processes or by finding that stellar candidate. I help my clients work smarter, not harder.
I’ve been working in recruitment since 2013 and I still genuinely love what I do, which is why I also share my knowledge through workshops, speaking at conferences or on my blog.
Services on offer
Some of my clients
















My Blog
Did it work? – looking back at the past 6 months
Earlier this year I wrote series of blog posts about my first few weeks as the Recruitment Manager at Toca Boca. It started as an idea after I did a talk at TechRec in Berlin called “How to be a one person recruitment team”. As a little bit more than half a year has...
Escaping Linkedin
Last week I was meant to be at SourceCon in Lisbon giving a talk titled "Escaping Linkedin" (the theme of the conference was "Escape Room"). The world had other plans. Then a couple of people gave me the idea of turning the talk into a blog post instead. I have a...
How to be a one person recruitment team – Part Three – Optimization
This is the third and final part of a three part blog series about “How to be a one person recruitment team”. This particular post focuses on Optimization and how I will deal with this in the next few months in my role as Recruitment Manager at Toca Boca. Part One was...
SEND ME A MESSAGE
SEND ME A MESSAGE
Media
Articles, interviews & lists
Ambitiös satsning blev lyckokast för IDG Recruitment
20 Questions with Sofia Broberger – Recruiting Brainfood
Sofia Broberger interview – Wizard Sourcer
Talent Sourcing Thought Leaders to Follow in 2023
Top-20 Sourcing Thought Leaders You Should Follow
Brainfood Live on Air – Ep 88 – Upgrading Candidate Experience through….Automation?
The #Socialrecruting show – invest In The People Who Recruit Your People
Hur skapar vi bättre jobbannonser?
Podcasts
Rekryteringspodden #14 Rekrytering: Bristkompetens
Techrekpodden – 77. Sourcing med Sofia Broberger
Talent Savvy
- 5. The candidate experience
- 6. Data and Talent intelligence
- 7. The corporate careers website
- 9. How to write good job adverts
- 12. Buying the right HR technology
- 14. Still so many ways to attract candidates
- 16. How important is a candidate’s motivation?
- 18. Work simulation assignments
- 21. Sourcing: engaging with candidates
- 24. Personal Branding for Recruitment Professionals
- 28. Recruiting in a recession
- 29. When do we need to start paying candidates?
- 35. How TA can influence the compensation and benefits discussion
- 49. Recruiting entire teams
- 60. Boomerang hires
- 61. The outreach message and ChatGPT effect
- 65. Bias in hiring
- 67. Hybrid & Remote: where are we going?
- 73. Quality of hire
- 79. Review sites: How important are they and how do you deal with them?


