
Hi! My name is Sofia and I can help you with all things recruitment.
“There must be a better way” is a constant thought in my head. Be it when helping a client, working on my own stuff or in my personal life.
I make things happen, and I love making a difference. No matter if it’s by freeing up time through automation, making things more efficient by new improved processes or by finding that stellar candidate. I help my clients work smarter, not harder.
I’ve been working in recruitment since 2013 and I still genuinely love what I do, which is why I also share my knowledge through workshops, speaking at conferences or on my blog.

Services on offer

Sourcing & Recruitment
I love finding filling those hard to fill positions. My focus is on creative and tech related roles such as developers, UX/UI designers, product owners etc. that require sourcing.
I'm available for long and short term assignments. Anything from sourcing for a specific role to building inhouse recruitment functions.

Speaking
Sharing my knowledge and experience is what got me to start my own business. I love seeing the "aha moments" in the audience and answering their questions afterwards.
I'm available for speaking engagement all around the world, and online.

Workshops & Coaching
Combining my background in teaching with my love for sourcing is one of my favourite parts of my job.
I offer onsite tailor-made workshops on topics such as sourcing, recruitment, employer branding, storytelling and more.
Some of my clients
















My Blog
How to be a one person recruitment team – Part Two – Automation
This is the second part of a three part blog series about "How to be a one person recruitment team". This particular post focuses on Automation and how I have set things up at Toca Boca. Part One was about Collaboration. Automation My favourite question to ask...
How to be a one person recruitment team – Part One – Collaboration
I joined Toca Boca back in December and I couldn't be happier! It truly is a very creative place to work where you get to acknowledge your inner child. Just the fact that I if I ever wanted to ride around the office on a pedal go-kart, I can, makes me smile 🙂 But...
Salary statistics Sweden
A little while back I had a phone call from Paula Olinder. We have never actually met but are connected on Linkedin. She wanted to know if I knew of a good source for salary statistics in Sweden that was developer-specific. I didn't. We have SCB, Statistiska...

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Media
Articles, interviews & lists
Ambitiös satsning blev lyckokast för IDG Recruitment
20 Questions with Sofia Broberger – Recruiting Brainfood
Sofia Broberger interview – Wizard Sourcer
Talent Sourcing Thought Leaders to Follow in 2023
Top-20 Sourcing Thought Leaders You Should Follow
Brainfood Live on Air – Ep 88 – Upgrading Candidate Experience through….Automation?
The #Socialrecruting show – invest In The People Who Recruit Your People
Hur skapar vi bättre jobbannonser?
Podcasts
Rekryteringspodden #14 Rekrytering: Bristkompetens
Techrekpodden – 77. Sourcing med Sofia Broberger
Talent Savvy
- 5. The candidate experience
- 6. Data and Talent intelligence
- 7. The corporate careers website
- 9. How to write good job adverts
- 12. Buying the right HR technology
- 14. Still so many ways to attract candidates
- 16. How important is a candidate’s motivation?
- 18. Work simulation assignments
- 21. Sourcing: engaging with candidates
- 24. Personal Branding for Recruitment Professionals
- 28. Recruiting in a recession
- 29. When do we need to start paying candidates?
- 35. How TA can influence the compensation and benefits discussion
- 49. Recruiting entire teams
- 60. Boomerang hires
- 61. The outreach message and ChatGPT effect
- 65. Bias in hiring
- 67. Hybrid & Remote: where are we going?
- 73. Quality of hire
- 79. Review sites: How important are they and how do you deal with them?