Hi! My name is Sofia and I can help you with all things recruitment.
“There must be a better way” is a constant thought in my head. Be it when helping a client, working on my own stuff or in my personal life.
I make things happen, and I love making a difference. No matter if it’s by freeing up time through automation, making things more efficient by new improved processes or by finding that stellar candidate. I help my clients work smarter, not harder.
I’ve been working in recruitment since 2013 and I still genuinely love what I do, which is why I also share my knowledge through workshops, speaking at conferences or on my blog.
Services on offer
Some of my clients
















My Blog
Beteendebaserad sourcing
Beteendebaserad sourcing När jag började jobba som reseacher var det LinkedIn som gällde. LinkedIn och telefon. Innan jag började visste jag knappt var LinkedIn var. Jag hade ett konto som jag aldrig använde, det var allt. Men, jag har alltid haft lätt för att använda...
My journey into hyper-personalisation
We all now we should personlise our messages. And most of us probably know that hyper-personalising your messages is even better. So why don't we all do it? Just bescause we read about something once, and it makes sense, doesn't mean we...
Sourcing Summit Amsterdam
Förra veckan var jag i Amsterdam för att besöka Sourcing Summit som arrangeras av Phil Tusing. Precis som SourceCon är det ett event inom sourcing och rekrytering som främst fokuserar på hur du får in kandidaterna i processen. Detta kan ju ske via sourcing eller om...
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Media
Articles, interviews & lists
Ambitiös satsning blev lyckokast för IDG Recruitment
20 Questions with Sofia Broberger – Recruiting Brainfood
Sofia Broberger interview – Wizard Sourcer
Talent Sourcing Thought Leaders to Follow in 2023
Top-20 Sourcing Thought Leaders You Should Follow
Brainfood Live on Air – Ep 88 – Upgrading Candidate Experience through….Automation?
The #Socialrecruting show – invest In The People Who Recruit Your People
Hur skapar vi bättre jobbannonser?
Podcasts
Rekryteringspodden #14 Rekrytering: Bristkompetens
Techrekpodden – 77. Sourcing med Sofia Broberger
Talent Savvy
- 5. The candidate experience
- 6. Data and Talent intelligence
- 7. The corporate careers website
- 9. How to write good job adverts
- 12. Buying the right HR technology
- 14. Still so many ways to attract candidates
- 16. How important is a candidate’s motivation?
- 18. Work simulation assignments
- 21. Sourcing: engaging with candidates
- 24. Personal Branding for Recruitment Professionals
- 28. Recruiting in a recession
- 29. When do we need to start paying candidates?
- 35. How TA can influence the compensation and benefits discussion
- 49. Recruiting entire teams
- 60. Boomerang hires
- 61. The outreach message and ChatGPT effect
- 65. Bias in hiring
- 67. Hybrid & Remote: where are we going?
- 73. Quality of hire
- 79. Review sites: How important are they and how do you deal with them?


