Hi! My name is Sofia and I can help you with all things recruitment.
“There must be a better way” is a constant thought in my head. Be it when helping a client, working on my own stuff or in my personal life.
I make things happen, and I love making a difference. No matter if it’s by freeing up time through automation, making things more efficient by new improved processes or by finding that stellar candidate. I help my clients work smarter, not harder.
I’ve been working in recruitment since 2013 and I still genuinely love what I do, which is why I also share my knowledge through workshops, speaking at conferences or on my blog.
Services on offer
Some of my clients
















My Blog
Personalisation – back off!!
Last week I spoke at ROC day in Wroclaw, Poland. When my friend Kasia first invited me I asked her what she would like me to talk about and she thought that a talk on messaging, how to get replies, similar to what I have talks on before would be a good topic. As it's...
Beyond the keywords
It's been a while since SourceCon in Amsterdam, but I've been reflecting on all the sessions for a while (and it takes me ages to write a blog post...). Despite the actual topic of the conference being Storytelling, that wasn't my key take away. My key take away was...
The ketchup effect
It's been a slow spring for me. Quite a few weeks have past without a single hire. Not for lack of trying. The sourcing gods know I've tried. (If anyone has any hint of how to get a hold of a great Android developer in Stockholm, let me know!). But as Sweden is...
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Media
Articles, interviews & lists
Ambitiös satsning blev lyckokast för IDG Recruitment
20 Questions with Sofia Broberger – Recruiting Brainfood
Sofia Broberger interview – Wizard Sourcer
Talent Sourcing Thought Leaders to Follow in 2023
Top-20 Sourcing Thought Leaders You Should Follow
Brainfood Live on Air – Ep 88 – Upgrading Candidate Experience through….Automation?
The #Socialrecruting show – invest In The People Who Recruit Your People
Hur skapar vi bättre jobbannonser?
Podcasts
Rekryteringspodden #14 Rekrytering: Bristkompetens
Techrekpodden – 77. Sourcing med Sofia Broberger
Talent Savvy
- 5. The candidate experience
- 6. Data and Talent intelligence
- 7. The corporate careers website
- 9. How to write good job adverts
- 12. Buying the right HR technology
- 14. Still so many ways to attract candidates
- 16. How important is a candidate’s motivation?
- 18. Work simulation assignments
- 21. Sourcing: engaging with candidates
- 24. Personal Branding for Recruitment Professionals
- 28. Recruiting in a recession
- 29. When do we need to start paying candidates?
- 35. How TA can influence the compensation and benefits discussion
- 49. Recruiting entire teams
- 60. Boomerang hires
- 61. The outreach message and ChatGPT effect
- 65. Bias in hiring
- 67. Hybrid & Remote: where are we going?
- 73. Quality of hire
- 79. Review sites: How important are they and how do you deal with them?


